E-mail Applied: Effective E-mails That Sell

I’ve chosen some examples that demonstrate how to fine-tune your e-mail program and sell effectively.

1. Grab recipients’ attention — and get them to open your e-mail.

Consumers’ prior experience with you and their affinity to your brand certainly are factors in motivating them to open your e-mail. But it’s likely that your e-mail list is receiving many e-mails from other marketers in the course of any given day.