Editor’s Take: New Look, Great New Stuff

Along with our new, eye-pleasing look, you’ll see some new columns and departments, such as Association for Postal Commerce President Gene Del Polito writing the new Understanding Postal column and catalog acquisitions expert Larry West heading the new Acquisitions & Valuations column. Watch for additional expert columnists and other new content in future issues. Gene’s and Larry’s columns will rotate every few issues with other forthcoming columns on such subjects as copywriting, e-mail marketing, privacy and merchandising.