Editor’s Take: Improve Customers’ Experience

Blogs, reviews, correct search landing pages, Web 2.0 tools and better ways to salvage abandoned shopping carts are catching on among catalogers, but there’s more to do to show customers a better time.

Improving your Web sophistication doesn’t have to come at a steep price. And it may be your best way of wooing customers back out of the stores and to the direct channel once again.

New Staffer

I’m proud to announce that in June we added Senior Associate Editor Joe Keenan to the Catalog Success editorial staff. Joe oversees our Idea Factory e-newsletter, writes several of our departments and will soon write features and cover stories once he gets up to speed. Joe was most recently a senior editor at Reed Technology and Information Services.

Paul Miller
Editor in Chief
(914) 669-8391, pmiller@napco.com