Editor's Note: Goodbye ROI Report, Hello Total Retail Report!

By Melissa Campanelli

Don't be on the lookout for your issue of ROI Report on Monday. You won't get it.

Instead, your inbox will contain the first issue of Total Retail Report. That's right, Retail Online Integration (ROI) has rebranded to Total Retail.

The new name is the byproduct of a rebranding initiative we've undertaken that involves changing our content and design to reflect what the brand has grown into over the past five years since ROI and the ROI Report launched. No longer is our focus just around the integration of retail channels; it's about that and so much more — retail strategy, retail superstars and disrupters, retail technology and innovation, omnichannel retail, and so much more!

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.