eBay Launching End-to-End Fulfillment Service for Sellers
eBay is launching its first end-to-end fulfillment service for sellers next year, the company announced Wednesday. The fulfillment program, dubbed Managed Delivery, will "provide sellers the ability to store, pack and ship their products through expert logistics partners managed by eBay" in third-party warehouses across the country, according to a company press release. Millions of products from qualified, high-inventory sellers will be included in the service, shipping for free and with faster delivery speeds for buyers. Through the Managed Delivery service, eBay will negotiate lower fulfillment costs for sellers, provide high-quality and eco-friendly packaging, offer more reliable delivery rates, and include other benefits for sellers and buyers alike.
Total Retail's Take: eBay is positioning itself to better compete in the constant shipping and delivery wars happening in retail today. Previously unable to control shipment or aide its thousands of sellers in packaging and delivery, eBay will now have a competitive service against Amazon.com and other retailers that have promised faster and faster delivery times to customers. Among other benefits, eBay will improve brand identity through the thousands of eBay-branded packages that will arrive to customers each day (rather than plain, unbranded boxes that were previously shipped), enhancing consumer awareness for the brand. The Managed Delivery service is the third step in the company's evolution to becoming a more managed marketplace, as eBay has already created a managed product catalog and added managed payments to provide more payment options to shoppers.