e-Tail Attendees See Advanced Testing, Greater Confidence in Their Sites for ’08

Boosting conversion rates and improving the user experience top the list of priorities in 2008 for online retailers, according to a survey of 70 marketers and other e-commerce attendees of the recent e-Tail conference in Washington, D.C. The survey, conducted by SiteSpect, was taken on Aug. 6-7. Among the findings ...