E-mail Strategy: Effective Ways to Select an E-Mail Marketing Vendor
5. Get demos and face time. Once you’ve narrowed down your choices to two finalists, ask them to demonstrate each claim in your RFP. Provide an actual e-mail campaign scenario and have them walk you through it using their application. Meet with all the team members you would be dealing with to see if you’re confident of their abilities and can work well with them.
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