E-mail Marketing: What Works Now

The great American author John Updike once said, “Any activity becomes creative when the doer cares about doing it right, or doing it better.” The sentiment surely applies to e-mail marketing, and the operative words are “creative” and “better.”

Catalogers stand to benefit greatly from trying more creative e-mail marketing techniques. Even if you already consider yourself an expert in this space, upping the ante to a more sophisticated, more technical solution could be a smart move. Not only could you improve response rates, but you could also automate portions of the testing process when working in this online medium.