E-mail Marketing: Tips on How to Get Your E-mails Delivered

* Have a static IP address to have a complete DNS (domain name system) record. Lyris describes DNS as a giant phone book for computers to find each other. A static IP address stays the same, while a dynamic IP address changes all the time. Some e-mail list management programs won’t work if there are dynamic IP addresses used and ISPs usually don’t accept e-mail from e-mail servers using dynamic IPs because they could be spam or a virus.