E-mail Marketing: Three Ways to Boost Revenue on Transactional E-mails

Transactional e-mails, those key customer touchpoints that marketers typically use for purchase confirmations and shipping notifications, among others, offer the opportunity to reach customers with additional cross-sell and upsell opportunities. But not many online merchants use them for such promotional purposes. A recent study by e-mail marketing solutions provider Silverpop found that just 21 percent of online merchants use any kind of promotional content in transactional e-mails.