E-mail Marketing: Four Tips to Combat E-mail List Fatigue

E-mail address churn and list fatigue plague your e-mail marketing campaigns, whether you’re aware of it or not. And the fewer addresses you have to e-mail, the fewer sales you close as a result. On a recent conference call hosted by NCR E-commerce Solutions, marketers, including men’s apparel cataloger Paul Fredrick MenStyle and a multichannel apparel and home goods merchant, offered several pointers on how to track, reduce and otherwise combat list fatigue.