Vendor Selection: Take the Holistic Approach

Take ratings and reviews, for example, which are associated with online. In a given case, a major solutions provider suggests that merchants put hangtags on the merchandise in their stores, showing the products' customer ratings. The vendor also recommends adding ratings and reviews to product descriptions in print catalogs and email campaigns. In addition, the vendor explains how its mobile application may be used by in-store customers to find product information and reviews prior to purchase.