E-commerce: Three Next-generation Strategies to Increase Revenue

* Market to broadband consumers. Web site designers traditionally have had to build their sites to cater to consumers on the slowest dial-up connections. However, 80 percent to 95 percent of revenue on most e-commerce sites comes from broadband customers, Mack says. “Site operators [should] stop designing to the lowest common denominator and optimize the experience for their money shoppers,” he writes. A better experience for the broadband shopper should result in enough revenue to justify any potential loss of narrowband customers, but if these shoppers are a large part of your customer base, then develop an alternative Web experience that automatically serves up more easily loaded content.