E-commerce: Three Next-generation Strategies to Increase Revenue
* Provide relevant information at the right time. Like the dynamically changing shopping cart cited above, truly interactive Web sites should provide information to customers as they need it, rather than at a predetermined point in the sale process. Customers never should enter the shopping cart and find they items they wanted to order isn’t available in their chosen size or color, or have exceeded their budgets, Mack writes.
JustBlinds.com, for example, offers a product configuration area on its site that allows customers to customize blinds based on color, fabrics, mounts, dimensions and style. As customers customize the right blinds for their home, a virtual image shows what the finished product will look like, while a price calculator adjusts based on the options chosen. Mack notes that JustBlinds.com experienced a 32 percent increase in successful order completion after it implemented the new configuration engine.
For a copy of Scene 7’s whitepaper “E-commerce 3.0: How E-commerce Becomes a Uniquely Great Experience,” visit http://www.scene7.com/registration/eComm_download_email.asp?emaillist=eCommerce_3.0_Download_|_2-8-07