By
Matt Griffin
and Catalog Success
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* Market to broadband consumers. Web site designers traditionally have had to build their sites to cater to consumers on the slowest dial-up connections. However, 80 percent to 95 percent of revenue on most e-commerce sites comes from broadband customers, Mack says. “Site operators [should] stop designing to the lowest common denominator and optimize the experience for their money shoppers,” he writes. A better experience for the broadband shopper should result in enough revenue to justify any potential loss of narrowband customers, but if these shoppers are a large part of your customer base, then develop an alternative Web experience that automatically serves up more easily loaded content.
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- People:
- Doug Mack
- Matt Griffin

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