E-commerce: Spruce Up Your Web Site with Improved Web Selling Techniques

“The goal of any change to an e-commerce platform is to decrease the customer’s cost of time and effort in doing business with you,” said Eric Svenson, vice president of DMinSite, an e-commerce service provider to the catalog industry, in his talk “Advanced Web Selling Techniques for Catalogers” at the New England Mail Order Association conference held in Cambridge, Mass., last week.