E-Commerce Sites Foil Firefly With Video, Social Media and Creative Content

The Home Depot is a true leader in the how-to category and e-commerce innovation at large. The company's online sales alone increased 38 percent in this year's second quarter and heavily contributed to its recent profit surge. The Home Depot's e-commerce site offers project guides, how-to guides, how-to videos and more. By making its site a one-stop shop for products and instructional information, the company has made itself a truly invaluable resource for its customers.