E-Commerce Marketing in 2020

The Marketing Brain
McKinsey & Company reports that in the world of big data, the key to success is simplicity and speed. Companies need to aggregate their data from across marketing touchpoints, find insights, and enable teams to quickly test, measure, coordinate and automate campaigns.

This new generation of e-commerce marketing tools — we call them "marketing brain" tools — will help retailers do just that. Rather than adding extensions to existing systems, this type of tool is engineered to process billions of data points in real time and surface insights that are statistically accurate, actionable and accessible to every team, tool and channel. Marketing will no longer refer to a few major campaigns, but rather a continuous process of customer engagement.