E-commerce Insights:Improve Your E-mail Sign-up Process

Below are my 11 ingredients for the perfect e-mail sign-up process. You might quibble with any of these points, which is fine. I suggest as a set they have predictive validity: When you score sites on this 11-point scale, you’ll find higher scoring sites have noticeably smoother sign-up processes than lower-scoring sites. The best sites are worthy of study and emulation.