E-Commerce Has a Mobile Problem; Here’s How to Solve it
Mobile commerce has a ways to go in order to make it to Goldman Sachs’ projection of $626 billion in global sales in 2018. One solution that could greatly impact m-commerce conversions is mobile-only offers. Reward customers who pull out their portable devices to shop by providing free shipping. This can be highly effective if implemented strategically. When shoppers are browsing on your site, have a friendly pop-up that alerts them that they can get free shipping over a certain order value if they check out on their smartphone or tablet. Choose an amount that's significantly higher than your average mobile order value to boost it.
This year, Goldman Sachs forecasts that m-commerce will reach $298 billion. With the help of an easy-to-navigate mobile site with ample and high-quality images, you'll be on your way to improving mobile conversions. The next steps are to offer strategic mobile-only deals and to implement a pricing strategy that keeps up with the competition. These steps will help retailers of all sizes get the most out of m-commerce and stay up to speed with the rapidly changing retail industry.
Angelica Valentine is the content marketing manager at Wiser, a price intelligence engine for brands and retailers.