E-Commerce in 2011: Stay Ahead of the Digital Game
Today's consumers are smart and savvy shoppers. They do their homework, know what they want and how much they’re willing to pay for it. Likewise, the economy has made shoppers more frugal and more inclined to comparison shop than ever. For businesses looking to make a simple and cost-effective dent, Google and Bing offer streamlined, efficient content and display networks that are updated on a weekly basis. The options are much stronger than in previous years and will help you get qualified traffic at a cheaper cost per click.
Let's Get Social: Twitter + Facebook + YouTube
We live in a social world. Facebook CEO Mark Zuckerberg was named Person of the Year 2010 by TIME Magazine. Then "The Social Network" debuted at No. 1, grossing $22.4 million in 2,771 theaters nationwide. Twitter changed the face of journalism as we know it, delivering breaking news via short tweets. YouTube has moved into the No. 2 position of all search engines on the web.
To stay relevant, retailers should use these social media sites to deliver rich, highly relevant content — e.g., remarketing ads showing a product upsell of what's currently displayed on your website. Don’t be afraid to integrate these platforms into multiple areas of your business and across all audience channels, including your clients, vendors, partners and customers. It could boost your web traffic, too.
Times are tough; jobs are scarce; money is tight. Offer online discounts and coupons to consumers. If you don’t, someone else will. Plus, adding discounts, coupons or even free shipping on bulk orders incentivizes customers to buy more products and come back frequently.