Don’t Listen to Google and 9 Other Google AdWords Tips to Increase ROI

1. Don’t listen to Google. “A Google consultant may call you, but don’t answer the phone,” Shikhman said. “You’ll also get ‘recommendations’ when you log in to AdWords; do not click accept.” Why? Because while it may appear that Google is trying to help your business grow, “you know more about your business than it does.”