Digital Photography in Action (1,105 words)
Digital photography's rapidly advancing process enables marketers to enhance workflow while maintaining image quality. The result is significant cycle-time reductions and cost savings, whether the end product is a catalog or an e-commerce Web site. And, when integrated with prepress operations, savings are amplified. Integrating services—photography, digital asset management and prepress—is the key for catalogers and retailers who want to maximize the benefits of this technology.
Judie Eakins is president of Omega Studios, an R.R. Donnelley & Sons company, located in Dallas. She can be reached at email@example.com. Bob Michels is president of Iridio Inc., an R.R. Donnelley & Sons company located in Seattle. He can be reached at firstname.lastname@example.org. Nicole Michels is product leader for photography at R.R. Donnelley & Sons in Seattle. She can be reached at email@example.com.