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Design Issues

The use of a color band works as a design tool when it ties in copy and photo for a quick read for the customer. But on pg. 45, the vertical color band actually confuses the issue. It contains a headline for cocoa, cookies and coffee, but the photo is for marshmallows, which are sold on the opposite page. More confusion: The copy beneath the marshmallows is the Winter Essentials Gift (photographed in the right-hand corner). The copy beneath Winter Essentials is for a mug. Direct mail ordering is to be quick and hassle free, not a puzzle.