Profile of Success: Press Button for More Voltage

BACKGROUND: “In the late ’80s, I realized there was a gap in the electronics accessory distribution market,” says David Lorsch, founder, president and CEO of DBL Distributing. “There were a few people in the Eastern U.S. that were growing the market via catalog and flier. But there was nobody in the West. Around the point I started my company in 1989, there was no distributor specializing in accessories to independent retailers west of St. Louis. I identified what I perceived to be a hole in the
market. And luckily, I was right.”