Cyber Monday Sets Single-Day E-Commerce Sales Record
Cyber Monday saw $3.39 billion in online sales in the U.S., surging past the previous record of $3.34 billion spent on Black Friday just three days earlier. Sales were up 10.2 percent compared to Cyber Monday a year earlier. Both figures come from Adobe, which said it tracked 23 billion anonymised visits to retail websites, covering 80 percent of all online transactions for the top 100 U.S. retailers. Earlier in the day, Adobe had said it expected $3.36 billion in sales for Cyber Monday.
Total Retail's Take: The story of the early holiday shopping season continues to be the growth of digital commerce. Consumers are opting to shop on their phones, laptops and desktops rather than heading out to physical stores. This shouldn't come as a surprise to any of us. The growth of e-commerce continues to significantly outpace that of brick-and-mortar stores. Why should we expect the holiday season to be any different than the rest of the year? In fact, the incentive to shop online in the comfort of your own home rather than fighting with the crowds in-store (and in the parking lot) is probably greater during the holidays than at any other time of the year. Expect to see more record-breaking e-commerce sales numbers this holiday season.