CWD Achieves Easier E-mail Segmentation
Part of what makes Mokrynski’s solution easier to use, says Schneider, is that it automatically creates unique URLs for each e-mail CWD sends out — a task the old solution couldn’t do.
“Additionally,” Schneider says, “the price of the EMart service is less than what we were paying our previous provider.”
Parsils says the EMart solution uses a flexible pricing and service model. “Customers can choose from a full-service package that can handle any portion [of a cataloger’s] e-mail marketing needs: from database development, creative, testing and sales tracking, to a self-service model,” says Parsils. “Therefore, pricing is on an individual basis.”
One final reason Schneider is happy to tout EMart? “Mokrynski offers great customer service,” says the cataloger. “They have three people I can call on whenever I need help, feedback, someone to bounce ideas off of or suggestions.”