CWD Achieves Easier E-mail Segmentation

Problem: Children’s Wear Digest (CWD) couldn’t easily segment its e-mail lists, so tracking campaign results was difficult.
Solution: Employ EMart, a Web-based e-mail campaign management system that’s easier to set up and use, and can more easily track results.
Results: CWD’s e-mail open rates have doubled since implementing EMart, and clickthroughs increased from 12 percent to 34 percent.