Customer Retention: Three Essentials for Excellent Customer Service
By
Matt Griffin
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
As every good direct marketer knows, it’s less costly to keep old customers coming back rather than it is to bring new customers into the fold. And the only way to keep those old customers loyal is to provide excellent customer service, writes John Tschohl, president of the Service Quality Institute and author of the recently published book, “Loyal for Life: How to Take Unhappy Customers From Hell to Heaven in 60 Seconds or Less.” Below are three elements Tschohl believes are critical to a sound customer service strategy:
0 Comments
View Comments
- People:
- John Tschohl
- Matt Griffin

Related Content
Comments