Customer Retention: Keep ‘em Coming Back for More

As a smart marketer, your first task is to identify which customers have gone missing. Key metrics such as attrition and acquisition rates are great performance indicators. Unfortunately, they don’t identify specific customers and their value to your business. As you know, not all customers are equal, and your business intelligence is failing if it doesn’t distinguish between buyers. Acquiring low-quality customers to replace valuable ones buys you a one-way ticket to bankruptcy. Understanding your customer profiles and knowing which ones to keep or let go is mandatory.