The base list price is $90/M. Media Directions Inc., (201) 930-4949, www.media-directions.com.
This biking equipment cataloger/retailer offers 325,500 12-month buyers. These customers are adventurous, athletic, well-educated and computer-savvy. Products include cycling apparel and shoes, bike racks, high-end accessories, training aids, and nutritionals. The average unit of sale is $90.
The base list price is $70/M. Belardi/Ostroy ALC, (212) 924-1300, www.belardiostroyalc.com.
Consumer Reports Age 50+ Subscribers
Consumer Reports, an independent, nonprofit testing and information organization tests products, informs the public and protects customers through its monthly magazine. The more than 1.3 million individuals on this file are Consumer Reports magazine subscribers over the age of 50. Fifty-five percent are male. The average unit of sale is between $20 and $33.
The base list price is $115/M. RMI Direct Marketing, (203) 798-0448, www.rmidirect.com.
Allied Health Service Pros at Home Addresses
The more than 1.1 million individuals on this file are health service professionals who can be reached at their home address. Selects include occupation, gender, age of head of household, income, contributor, ethnicity and bank credit card users. All files are ZIP+4 appended.
The base list price is $75/M. Dunhill International List Co., (561) 988-7800, www.dunhills.com.
The Livestock Producers Masterfile
This database represents three different markets: agricultural/livestock equipment buyers, rural mail-order consumers and households, and livestock owners who are small-business owners. The 563,025 livestock producers on this file are selectable by type of livestock, state, county, SCF and ZIP code.
The base list price is $105/M. Mail Marketing Inc., (201) 750-3222, www.mailmkt.com.
Skyline Exhibit Buyers/Attendees/Inquirers
The 728,165 individuals on this file are trade show and corporate professionals who have purchased an exhibit; attended a seminar covering trade show planning, design, marketing, staffing and measuring results; or are inquirers from direct mail, space advertising, Web site, surveys and trade shows.