Devising Your International E-Commerce Strategy

Many online retailers are seeking out global consumers as they look to grow their brands. And with good reason: eMarketer forecasts that global e-commerce sales will reach nearly $2.5 billion by 2018, with China leading the way. However, it's not as easy as setting up an e-commerce site one day and expecting the sales to start rolling in. There's a strategy involved with establishing your brand in a foreign land — not to mention getting customers to make purchases from it. In this podcast snippet from last month's Retail Marketing Virtual (RMV) Conference & Expo, Samantha Kent, director of international at Thrillist Media Group, discusses how the media brand is expanding its reach to an international audience. To hear more from Samantha on this topic, as well as other retail experts on hot-button topics such as m-commerce, customer service and the rebirth of the print catalog, register for on-demand access to the entire RMV show.