Crocs to Donate 10,000 Pairs of Shoes to Healthcare Workers
Crocs, the casual footwear brand, is donating 10,000 pairs of its shoes to healthcare workers this week as part of National Nurses Week, the retailer recently announced. The company is also partnering with healthcare apparel brand FIGS to donate 10,000 scrubs. The donations will go to caregivers across the country. Qualified healthcare workers must sign up at crocs.com or wearfigs.com to enter to win one of the pairs of shoes and scrubs.
This is the third year that Crocs has made such a donation for National Nurses Week, which celebrates the work of nurses and falls during the week of Florence Nightingale's birthday.
"We're humbled to have seen such a positive response to Free Pair for Healthcare over the past two years and are thrilled to continue supporting and celebrating our healthcare heroes in partnership with FIGS," Andrew Rees, Crocs' CEO, said in a press release. "As a values-driven organization, providing comfort for our communities is the foundation of how we think about brand purpose and this program continues to highlight that doing the right thing will always be the right thing for Crocs."
Total Retail's Take: Crocs first started its Free Pair for Healthcare program in 2020 to thank and celebrate healthcare workers for their efforts in the battle against COVID-19. The brand's continued dedication to the cause puts its values up front, an increasingly important purchase consideration for consumers. Today's shoppers are increasingly looking to support retailers and brands that have values that align with their own. Credit goes to Crocs, with nearly 1 million pairs of shoes having been donated since 2020.