Crisis Drives Innovation for Catalog Mailers
* Promotions were a bigger part of every catalog's arsenal. Marketers are concerned about the need to use promotions to achieve short-term sales, and the long-term effect it will have on teaching consumers to just wait for the next promotion. Sure, promotions work, but will people ever go back to buying at full retail?
I left the ACCM encouraged and hopeful that catalogers and the vendors serving them are coming up with a full range of solutions to the problems of trying to sell and survive in such uncertain economic times.