“I keep an eye on magazines like Fit Pregnancy,” says Eckart, to find models who could come work for Motherwear after they’ve had their babies. The arrangement benefits the models, she adds, because this way they can still work while nursing.
Furthermore, says Ferris, “If a model from a previous catalog is still breastfeeding, we’ll use her again. This is comfortable for our readers, it gives a continuity” over time.
The need to show never-ending variety takes great efforts: “It’s a challenge for us as a small company to do four photo shoots per year,” says Ferris, adding that upward of 10 shots a day are accomplished on set.
“One way we keep expenses down is to do two shoots [per year] locally, and two away. Summer (for beach and sun) and winter (for snow and sky) are shot elsewhere. For spring and fall we save on airfare and accommodations for our crew by staying local.”
Another hitch is, because of the nursing babies on set, the team can’t shoot anyplace too hot or cold. Solution? “We went to Lake Tahoe … it got warm in the days, but there was snow on the ground,” Ferris relates.