Creative Cut: Goodson Builds on Lengthy History
The index is punctuated by boldface categories. Overall, it’s easy to use. There’s also a quick, single page, “Powersports Index,” that lets customers shop by their need or want. Goodson has consolidated ordering information and other policies on one simple-to-read page at the end of the index.
The Goodson catalog is well-organized, representing a convenient shopping experience for its customers. It’s obvious that the cataloger cares about its customers and doesn’t take customers’ business or their loyalty for granted.
Andrea Syverson is president of IER Partners, a creative, merchandising and branding consultancy based in Black Forest, Colo. You can reach her at email@example.com.