Creative Cut: Classic Designs Keeps it Classy
Instead, on this page, these two products look lost and disconnected. With such a highly personalized catalog name, I would have liked to have learned more about Burak and how he started this company. There’s a lot of love in these pages, so a personal message here would have been a good use of space.
I was also a little put off by the No. 119 at the bottom of the page. I’m sure it’s important for Classic Designs to show how many catalogs the company has produced, and it immediately says how long the company has been around. Furthermore, numbering your catalogs helps customers and order takers when identifying products. But just saying No. 119 can be confusing. Why not “Catalog No. 119?” Don’t assume the customer knows what you mean — be clear.
The use of color-coded sections is very good. But why not incorporate this into the table of contents to support it further? Nevertheless, I love the professional and friendly way each section begins with an informative introduction of a product style and shape, or other useful details about the topics.
Every spread’s footer helps customers looking to place orders with not only contact information, but also with details on where to find the order form and the issue’s number, all of which are clearly stated, so there’s no confusion. The colors are elegant and the type is used well — with consistent character and paragraph styles.
The order form makes excellent use of real estate. It’s even perforated!
Although the parts are shown in gorgeous finishes, they’re all sold unfinished. This is an important element, and although it’s listed on every spread, I’d advise this cataloger to be consistent in its placement. I prefer it at the beginning, so there’s no confusion. Make it as easy as possible for your customers to understand everything in your catalog so there are no disappointments.