Consumer Reviews Sway Purchase Decisions

It pays to add consumer reviews to your e-commerce Web site. Such was the finding of a recent survey from the market research firm Opinion Research Corp., an infoGroup company, where 61 percent of respondents said they consult online reviews, blogs and other sources of online customer feedback before purchasing new products or services, with search engines being the preferred method of conducting the research. The survey polled 736 consumers. Here are some more of its findings: