Print-Plus: Are Postcard Mailings Effective?

Cost Comparison
In the marketing tool box, there's a place for postcards. They can be effective when used in conjunction with — and not in place of — catalog mailings.

Postcards are attention getting and can motivate buyers to take action as long as the mailing is clear, concise and actionable. They're OK when used to drive retail store traffic, and they can be effective driving web traffic (although not always).