Commentary: The Little Engine That Can't (Without You)
The net result? One mailer attendee proclaimed to have established “real relationships” with the relevant people across the many different silos of the USPS and PRC. As an attendee pointed out to me, many of the postal reps on hand “seem to really understand the issues. They’ve spent a lot of time learning, and I believe they’re going to help change things from the inside.”
Counting Davison, the vendors, and postal and PRC reps, about 20 people attended this forum, which took place at the USPS’ L’Enfant Plaza headquarters. I know that’s enough for a pickup baseball game, but it’s far short of what’s really needed to keep the catalog mailing business, as we know it, intact.
No doubt, money’s tight for everyone right now. And virtual conferences appear to be replacing in-person events for many cash-strapped companies. For an organization as tiny as the ACMA — but one with such an aggressive agenda and opportunity to bring about positive change — more members and others with similar interests in the business need to step up to make this happen. Sitting back and watching Davison do a dance on Washington isn't going to cut it.