Clip and Save: Coupon Use Rises During a Recession
A recent survey of 1,529 U.S. consumers showed that 67 percent of respondents are much more or somewhat more likely to use coupons during a recession. Here are some more noteworthy findings of the survey that was conducted by the target marketing firm ICOM Information & Communications.
* 71 percent of respondents ages 18-34 said they’re much more or somewhat more likely to use coupons in a recession, compared to 68 percent in the 35- to 54-year-old bracket and 63 percent among those 55-plus;
* Midwesterners topped the list as the geographical region most likely to use coupons in a recession (70 percent), followed by Westerners (69 percent), Northeasterners (64 percent) and Southerners (62 percent);
* 68 percent of those earning less than $50,000 a year said they would increase their coupon use in a recession, compared to 67 percent of those earning more than $50,000;
* 58 percent said their coupon use would increase when they could download coupons from the Internet and have them automatically connected to electronically swiped frequent shopper cards; and
* 77 percent of respondents ages 18-34 said they’re much more or somewhat more likely to use coupons if given access to Internet-generated coupons or frequent shopper cards, followed by 63 percent of those ages 35-54 and 47 percent of those 55 or older.
For more information, go to www.i-com.com .