Clip and Save: Coupon Use Rises During a Recession

A recent survey of 1,529 U.S. consumers showed that 67 percent of respondents are much more or somewhat more likely to use coupons during a recession. Here are some more noteworthy findings of the survey that was conducted by the target marketing firm ICOM Information & Communications.

* 71 percent of respondents ages 18-34 said they’re much more or somewhat more likely to use coupons in a recession, compared to 68 percent in the 35- to 54-year-old bracket and 63 percent among those 55-plus;