B-to-B Cataloging: CLIMB Into System Fundamentals
Cumbersome. Awkward. Do you say this and worse about your order management system, your CRM package or whatever you call your central repository of data? If so, you’re not alone.
Changing your system is expensive and time- consuming. So before you make that leap, step through the CLIMB process first. It’s a proven system to get more benefits from your database.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
