Claire's Suffers Data Breach, Potentially Exposing Payment Data
Total Retail's Take: Security threats to retailers' e-commerce sites are growing more advanced, and there's evidence that hackers are taking advantage of the confusion stemming from the coronavirus pandemic to conduct everything from ad fraud to gift card fraud. Claire's data breach comes at a time when most of the company's transactions occurred online due to nationwide store closures, and cyber criminals took notice. As the majority of brands and retailers move to e-commerce and direct-to-consumer sales, they would be wise to invest in tight security to avoid being hacked and losing brand trust. Retailers should take this data breach as yet another reminder to triple-check their cybersecurity efforts and ensure that customer information is protected. As Claire's customers learn about the breach and whether their information may have been compromised, it will be interesting to watch if brand loyalty and customer trust suffers.
Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.