Claire's Suffers Data Breach, Potentially Exposing Payment Data
Total Retail's Take: Security threats to retailers' e-commerce sites are growing more advanced, and there's evidence that hackers are taking advantage of the confusion stemming from the coronavirus pandemic to conduct everything from ad fraud to gift card fraud. Claire's data breach comes at a time when most of the company's transactions occurred online due to nationwide store closures, and cyber criminals took notice. As the majority of brands and retailers move to e-commerce and direct-to-consumer sales, they would be wise to invest in tight security to avoid being hacked and losing brand trust. Retailers should take this data breach as yet another reminder to triple-check their cybersecurity efforts and ensure that customer information is protected. As Claire's customers learn about the breach and whether their information may have been compromised, it will be interesting to watch if brand loyalty and customer trust suffers.
Kristina Stidham is the digital content manager at Total Retail and sister brand Women in Retail Leadership Circle. She is passionate about digital media and handles social media, video, and podcast production for both brands, as well as contributing articles and attending events. Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia.