Catalog Photography: 25 Quick Shots
During an intensive session at the ACCM Conference in Boston on May 21, a panel discussed assorted ways to maximize catalog photography budgets. Most notable among the tips fired out by Carliss Million, VP/creative director of catalog consulting firm Lorel Marketing Group; Geoff Van Sonsbeeck, cofounder/owner of pregnant women’s cataloger Isabella Oliver; and Sue Blesch, senior account executive at North American Color, a pre-press and printing company, were a 25-step plan to make your catalog shoot a success. Below is their list, a hodgepodge of necessary tools, actions and assorted quirky suggestions.
1. concepts and mood boards
2. implications on creative
3. the right team
4. copyrights and ownership
7. ask: Who is your market?
8. understand image usage
9. consider how you’ll cross-sell
10. plan your props
11. visit the location
12. monitor weather conditions
13. review objectives
15. brief the team
16. share expectations with the team
17. brief the models
18. brief individual shots
19. remember set-up time
20. watch out for variety and versatility
21. stick to the plan, but be flexible
22. be tough and keep things moving
23. bring chocolate
24. have a back-up plan
25. if there’s an unexpected opportunity, take it.