Catalog Marketing: Michael Tiernan Details Boston Proper’s ‘Sexy’ Evolution
The cataloger also received consulting services from the late fulfillment expert Tom Day. “If you’re small and want to get big,” Tiernan said, “seek out people with experience. But in the end, edit their ideas to suit your own.”
* On customer service, Tiernan said, “Success is about treating each customer as if they’re the only person on earth.”
Boston Proper, which Tiernan said would like to eventually launch a specialty store chain, has enjoyed 20 percent per annum growth in recent years, and carries no debt.