Catalog Marketing: Michael Tiernan Details Boston Proper’s ‘Sexy’ Evolution

The Boston Proper catalog has come a long way since it was liquidated back in 1991. So, too, has the company that bought its name and list for a song at that time ($100,000) and propelled it to greater heights ever since. That firm — once known as The Mark Group, so named after its former flagship catalog, Mark, Fore & Strike — renamed itself Boston Proper three years ago, based on the success of the catalog and divestiture of the country club apparel title, Mark, Fore & Strike, as well as the gifts and home furnishings catalog, Charles Keith.