Catalog Executive Panel: Multichannel Customers Reign Supreme

Multichannel marketing and customer relations were the primary business issues cited by three catalog executives speaking at the Hudson Valley Direct Marketing Association’s luncheon Feb. 23 in Rye, N.Y. Despite their diverse markets, Lillian Vernon President Jonathan Shapiro, CM Almy President Stephen Fendler, and Petals CEO Chris Topping agreed on the need for continuity among sales channels in order to grow their businesses.