Case Study: United Stationers Has Versioning Down

2. Catalogs with different prices. United Stationers prints its catalogs web offset, so this second type of versioning requires just one plate change on press.

“Any dealer can price any product in the catalog in any way they want,” explains Kressman. “Prices for our products will be different in Boston than they are in Tulsa, Oklahoma. So we have a standard catalog template, but then in a plate change on press, we swap out prices for different resellers.”