Case Study: Skinstinct Gains Scalability, Simple Checkout Process With New E-Commerce Solution
Hull found that a lot of competing solutions seemed to have longer, more confusing checkout processes, while 3DCart had a much smoother, quicker user interface. It uses a three-step checkout system that displays potential purchase items at all times, saves addresses and offers customizable emails for keeping customers updated on order statuses, simple order management options and more.
Now, with a simple checkout that doesn’t take chances on losing customers, Skinstinct enjoys an average conversion rate of 11 percent from landing page to purchase.
“Another big selling point,” says Hull, “was the option to collect analytics that help quantify and validate our experience.”