Cabela's Enhances Customer Experience With Site Redesign
While the redesigned site has added value and enhanced the consumer shopping experience, the changes weren't exactly adopted with praise at first, Thompson recalls. "It's human nature not to like change, so we experienced some initial negative feedback. However, as the site matured through the holiday season, we saw some really good sales performance, conversion performance, as well as customer interaction and comments within the site itself."
Cabela's isn't stopping there. It plans to add even more new technologies to its site to further improve the shopping experience. Free shipping deals and a function that will allow shoppers to add multiple items to their shopping cart from an ensemble page are in the works. Cabela's also plans on adding a feature where shoppers will be able to view in-store inventory.