By the Stats: Web Shoppers Pleased, and Catalogs Drive Online Sales
More than 70 percent of respondents to an online survey were pleased with their overall holiday Web shopping last quarter, according to Decision Direct Research, a division of Millard Group. More than 70,000 online shoppers offered their thoughts on their buying experiences in Q4 2005. Following are other findings from the consumer survey:
* 82 percent of respondents said a catalog drove them to visit and buy from a Web site.
* 81 percent said an e-mail also motivated them to shop online.
For more on the survey, contact Decision Direct Research at (603) 924-9262, or visit: http://www.millard.com.