By the Stats: ‘Shoe Census’ Measures Women’s Passion for Platforms, Peep Toes and Other Footwear
It may not be surprising that 57 percent of women buy more shoes than the men in their household and they’re likely to spend at least $40 on the average pair, but ShoeMall’s first U.S. Shoe Census did uncover some other facts about women and their fascination with footwear. Here are some findings from the survey conducted online in February by ShoeMall and Greenfield Inc. with 560 women ages 18 to 54:
Besides sneakers and sandals, what kind of shoes do women have in their closet?
74 percent flats
32 percent wedges
26 percent peep toes
23 percent platforms
Almost all women have black shoes in their closets. What other color shoes will you find there?
77 percent brown
35 percent red
34 percent metallics like silver, bronze and copper
29 percent patterns, including florals and stripes
28 percent pink
11 percent yellow
Women want their shoes to give them credibility and gravitas. What other qualities do they want their shoes to project?
44 percent more refined and dignified
37 percent more playful and confident
32 percent more playful
31 percent more feminine and girlish
20 percent more sexy
To request a copy of the complete report, contact Anna Schryver at firstname.lastname@example.org